Exodus 20:16 — “Thou Shalt Not Bear False Witness Against Thy Neighbor.”
Eye Candy is a prosjekt where we as Art Direction students got to work with a professional brand and photographer. We acted as producers, creators and directors, coming up with the idea and concept. For Eyecandy 2022 we asked Norwegian designers to collaborate with us, as well as asking for cooperation with Norwegian photographers.
I was privileged to work with Bjørn Wad and my models Amalie Borgen and Jesper Trøan. Studio Aphino were gracious enough to sponsor us with stockings to complete my idea. I also had help from production assistant Julia Solemsli and Elena Husum Hølleland on make-up.
The idea comes from a statement made by Studio Aphino where they claim their target audience is not based on gender but rather they want to talk to a mind set. They want their stockings to be inclusive, yet their instagram and medias had no pictures of men in stockings. I wanted to use this to tell a story.
The picture is largely inspired by Helmut Newton, Gregory Crewdson and Bjørn Wad. And represents the current discussions on gender in todays society. I am personally invested in this debate, with my background in social and cognitive psychology it amazes me how hard it is for us to place "items" outside of our predefined categories; such as boy/girl.
