A commercial brief done for Norways Movember Foundation, by Julia Orlando Solemsli and myself. The task is to get men to go to their doctor for a check up. The idea targets men who seem to spend more time on their car than they do themselves and their health. The campaign contains three ad-shels alongside an film for social media and TV - shown here as an animatic.
Brief: Lag en holdningskampanje for Movember som skaper fokus på menns helse og får menn til å sjekke seg for testikkelkreft, og legger fokus på mental helse.
Subtitles:
Pay off:
#1: "Bring your balls to a roadworthiness test". One of the most terrifying aspects of prostate cancer is how hard it is to notice symtomps. You take your car for it's mandatory roadworthiness test every four years. Make it a habit to check your prostate, while you're at it.
PAY-OFF: Get your ass in gear - go see your doctor
#2 Old cars need a more frequent check up: Men check their cars more often than themselves. Over 50% of men over 60 years old have prostate cancer without knowing. It is recomended that all men over 50 check themselves at their doctor's regularly .
PAY-OFF: Get your ass in gear - get that check
#3 How often do you pop the hood?: Everyone, regardless of age can be subjected to mental illness. Many men struggle with talking about emotions and mental health, and would prefer to "suffer in silence". Humans are social beings and in need of support and comfort from other human beings.
PAY-OFF: Get your ass in gear - talk to a friend
